DigiCreate Research Results Presented on TV7 Morning Program
On Tuesday, March 3, Milica Dedić, Executive Director of Nevladina Organizacija GLAS (NVO GLAS), appeared on the morning show “Za dobro jutro” on TV7 Montenegro, hosted by Jelica Vujisić.
The appearance focused on presenting the results of the international Digicreate Empower research study, conducted as part of the three-year Erasmus+ Digicreate Empower project implemented across Germany, Spain, Portugal, Serbia, Bosnia and Herzegovina, and Montenegro.
The study examines the position of young people in the cultural and creative industries (CCI), their readiness for the digital labor market, and the skills needed for professional development.
Mapping the Position of Young Creatives
The main goal of the research was to map the current position of young people working in the cultural and creative industries, identify the main barriers they face, and assess the potential for developing an online training program.
The study included:
- 701 survey respondents across the partner countries
• 205 respondents from Montenegro
• 6 national focus groups with a total of 90 participants
• A comprehensive feasibility analysis
The results were compiled into a 125-page publication in English, which will serve as the foundation for the development of the DigiCreate training program.
Key Challenges Identified by the Research
The findings show that young people working in the creative sector face several significant challenges.
One of the most important findings is that 40.8% of respondents reported having no previous work experience in the cultural and creative industries.
Many of those who are employed are still in the early and unstable stages of their careers, often working under temporary or insecure conditions.
The research also highlights broader structural challenges, including:
- Financial insecurity and unstable contracts
• A lack of practical and industry-specific skills
• Limited institutional support for young creatives
• Difficult transitions from education into stable careers
In Montenegro specifically, another challenge is the limited social recognition of creative professions, as well as the fact that only a small number of young people can rely on creative work as their primary source of income.
Digital Readiness and Skills Development
Despite these challenges, the research shows that young creatives demonstrate high motivation to develop digital skills, particularly in areas such as:
- Digital content creation
- Managing a digital identity
However, advanced technical and entrepreneurial skills remain limited, particularly in countries in the Western Balkans.
The research also identified a significant gap between formal education and labor market needs.
While educational programs provide theoretical knowledge, they often lack practical training and entrepreneurial skill development needed for success in the creative industries.
Developing the DigiCreate Online Training Program
As a response to these findings, NVO GLAS plans to develop a Digicreate Empower online training program aimed at supporting young creatives in building the skills needed for the digital economy.
The training will:
- last five days
• be delivered online
• focus on interactive learning and group work
• include practical assignments and digital tools
• provide mentorship support
The program will place a strong emphasis on inclusivity, with particular attention given to the participation of young people from marginalized groups.
Strengthening the Future of Creative Industries
During the interview, Milica emphasized that improving the position of young people in the cultural and creative industries requires shared responsibility among institutions, educational systems, and the creative sector.
However, she also stressed the important role of the state in connecting education systems, labor market policies, and digital development strategies.
Without coordinated support, there is a risk of losing young creative talent and slowing the development of the creative sector in Montenegro and the region.
Watch the Full Interview
You can watch the full appearance of Milica Dedić on the “Za dobro jutro” program below.
▶ Full interview:
https://youtu.be/4NQvdG7G1VU
▶ Read the full article:
https://nvoglas.com/2026/03/05/predstavljeni-rezultati-digicreate-istrazivanja-u-jutarnjem-programu-za-dobro-jutro-na-tv-7/
Funding Agency: EACEA – European Education and Culture Executive Agency
